Hyundai will run three TV ads in this weekend's Super Bowl, all supporting the 2011 Elantra and Sonata Hybrid.
The ads for the Elantra continue a theme begun two weeks earlier in the NFL Conference Championship games in which Hyundai is trying to show that the Elantra surpasses expectations most consumers have about compact cars. A third ad, which has already aired, shows a sheep driving an Elantra. This spot will probably get remembered better than the hypnosis Elantra ads.
Hyundai's in-house ad agency, Innocean, created the ads.
Hyundai’s spots largely focus on their new superstar, the "2011 Elantra", with Hyundai calling for an end to hypnotizingly dull compacts. Hit the jump to check out all 3 of Hyundai’s Super Bowl commercials.
In what Hyundai likes to call “a group therapy session,” the automaker’s Super Bowl Ads to air for the first time during the Big Game on February 6 will comprise three TV spots aimed at brainwashing consumers into turning their attention towards the company’s 2011 Elantra and Sonata Hybrid models.
Specifically, Hyundai will begin promoting the new Elantra with a spot called "Hypnotized", followed by a healing session with an ad called "Deprogramming". “Hyundai marks its fourth consecutive year as a Super Bowl advertiser by deprogramming 100 million Americans tuned in to watch the game.”
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